What’s a Shiffter?

See why it’s the hygienic toilet brush alternative…

Does anyone enjoy cleaning the toilet with a toilet brush? Without being too graphic, it’s a messy and unpleasant experience… and the sight of a used toilet brush sat next to the toilet can stay in your memory, for all the wrong reasons. Even expensive, designer toilet brushes have the same issues. This is where the Shiffter comes in. Essentially it’s a jet wash for the toilet, which means it is cleaner to use than a regular or even a hygienic toilet brush, because it doesn’t come into contact with the bowl.

It’s a specially designed, patent pending, squeezable bottle, which you fill with water and leave next to your toilet. After you’ve… how can we put this… got up from your seat, flushed and realised that the toilet bowl is still a little messy, instead of grabbing a toilet brush and chemicals, you simply point the Shiffter at the toilet bowl and give it a squeeze. This releases a controllable jet of water to wash the toilet clean. It’s a simple idea but it works – and let’s face it – many of the best ideas are simple!

Hang on! Isn’t it just a squeezable bottle?

Nope – there’s more to it. It has two valves – a water and an air valve – which make it easy to use, drip free and much more effective than just a squeezy bottle. If you want to learn more about that just click here… but before you do that, scroll down a little and watch a demo of the Shiffter doing its stuff.

Does it work and can I buy one now?

Sure does. It’s not easy to show the Shiffter in a real world situation, as it may turn your stomach (excuse the irony) – so you’ll probably be quite relieved that the demo video below shows the Shiffter’s effectiveness using chocolate spread instead – and chocolate spread is really tough to shifft. It certainly shows how it will do the job!

We’re currently raising finance to go into production, so you can’t buy one just yet. We’ve had loads of positive feedback and would really appreciate your comments on the product and proposed prices so that we can make it a reality.

But there’s a further dimension to the Shiffter – once in production a chunk of the profits (10 to 20% once things take off) will go to related causes – and that could be substantial. Check out the good causes page to find our more.

Advantages – Shiffter vs toilet brush

Using a Shiffter means that you simply jet wash the toilet clean after each use. This means that your poor old mum isn’t lumbered with having to put on the rubber gloves and scrub away with a brush and toilet cleaner. Here are a few obvious advantages, even when compared to expensive, designer toilet brushes:

Toilet brushes are unpleasant

  • It’s cleaner and more hygienic
  • You won’t get splattered with unpleasant stuff
  • No disgusting toilet brush sat by your toilet
  • No horrible dripping as you move your brush to and from the toilet

Even expensive toilet brushes have the same issues as cheap ones

  • Better for the environment as you’re using water to clean rather than squirting chemicals each time you need to shifft
  • No need to buy replacement brushes or brush heads once they get mucky – and we’re all aware of the need to reduce plastic waste
  • Save on water bills as you won’t need to panic flush
  • It’s quick – you can fill it up, use it and even refill the Shiffter in about 30 seconds
  • Guests using your bathroom can exit without worrying about what they’ve left behind
  • Dealing with ‘incidents’ straightaway means that the person who cleans your toilet won’t be lumbered with other people’s problems
  • Kids enjoy using it – who’d have thought that cleaning the toilet could be fun?
  • Shiffter can also be used at work – and let’s face it, that’s where it’s often needed. Get your facilities manager on the job! We can even provide corporate branded ones
  • Your purchase will raise money for good causes
  • And don’t forget, some people won’t even have toilet brushes in their homes as they think they’re too disgusting. When there isn’t a brush, people often scrunch up a few sheets of toilet roll and wipe the back of the bowl so that the next visitor won’t have to see anything they have left behind – the Shiffter solves this problem too! (Apologies for the detail – but it happens. And it’s a common problem in hotel rooms.)

Disadvantages – Shiffter vs toilet brush

  • The only one which springs immediately to mind is that you can’t use the Shiffter as an emergency, make-shift plunger if you’ve tried to flush down too much toilet paper!

Raise money for good causes

Making toilet cleaning less disgusting is a good cause in its own right – but buying your Shiffter will also help others.

Filthy brushes and dirty toilet bowls aren’t exactly topics we rush to discuss. Similarly, most of us are reluctant to discuss stomach and bowel related problems. Colitis, irritable bowel syndrome, Crohns disease, painful constipation, colon cancer, stomach cancer and general abdominal pain are topics we avoid discussing, but we all know someone whose lifestyle has been seriously affected by such conditions.

When you buy your Shiffter, a big chunk of the money we make will be donated to related good causes such as research, charities, nursing, care and counselling. There are over 365 million households in the US and Europe alone and around a billion worldwide, so there’s potential to raise a great deal of money for them. On top of that, many of them have more than one bathroom and we’re also going to sell to hotels and businesses.

What do we mean by “a big chunk of the money we make will be donated to good causes”?

Put simply we’re hoping that it will be between 10 and 20% of what we make after we take out the running costs such as making your Shiffter, selling costs, wages, packaging and distribution – otherwise we wouldn’t be able to run the business…and we’ll make sure that no accounting trickery is used to reduce how much we donate. There’s no small print, it might take a year or two to get there but that’s the plan – and that’s a promise!

If all goes well, we’re hoping to raise many thousands of pounds (or whatever your currency) for good causes.

If your organisation is a good cause, or you know of one which could benefit, please complete this form:

Want to buy a Shiffter?

Toilet brushes range in price from 50 pence for cheap ones to £20-£100 or more for a designer toilet brush. The cheap ones encourage plastic waste, as the low prices mean that they are treated as disposable items. If you have an expensive, designer toilet brush you still need to buy replacement brushes. The Shiffter is brushless, which means there is nothing to replace – so it’s better for the environment.

Unfortunately you can’t buy a Shiffter yet as we need to raise the funding to go into production. We’ll hopefully get there soon. We’d really appreciate your feedback on the suggested prices and any other comments you may have in the form below.

Shiffter in stand front
A basic Shiffter and stand will cost £15 – cheaper than a designer toilet brush.
Shiffter in storage stand back
The Shiffter with a bigger stand to store your toilet cleaner or bleach, will retail at £20.
We'll only use this information to contact you about the shiffter and it won't be passed on to anyone else.
Please enter your email address, so we can keep you updated.

As mentioned, it’s not on sale just yet. We’re just raising funding to go into production. Even for a great product idea, it isn’t easy! We’ll post an update soon, but we’d appreciate your feedback


Here are the answers to a few frequently asked questions, but if you have any more please complete the form on the ‘Get in touch’ page.

Q: Does it work?

A: Yes, it does! It’ll remove the poop remnants from the bowl. The fine jet comes out under decent pressure when squeezed. For extra cleaning power, which you might need once in a while, just fill it with hot water from the tap rather than rather than cold.

Q: Do I fill the Shiffter with bleach or cleaning products?

A: No – just use water. You could put a tiny bit of bleach in with the water but we wouldn’t recommend it as it could pose a safety risk to young children who may accidentally pick up the Shiffter. Remember, it sits next to your toilet, just where the toilet brush currently resides and isn’t locked away in a cupboard.

Q: Is it safe for children?

A: Yes. As you only fill the Shiffter with water it’s perfectly safe…and it can also be a fun way of getting your kids into cleaning the toilet and they’ll then go on to do forever. If you want to be scientific about it you can call it behavioural change!

Q: Can I stop using bleach and toilet cleaner?

A: Yes and no. The Shiffter allows the toilet user to clean off the remnants and grime immediately after they use it using just a jet of water. As it just uses water, it won’t kill germs and bacteria, so you should still run bleach or toilet cleaner around the bowl once in a while. The difference is you’ll no longer need to use a toilet brush…so you’ll miss out on the fun of being splashed with chemicals (and other things) and having a dirty brush next to your toilet.

Q: Does it clean under the water?

A: Yes. The Shiffter wasn’t originally designed to clean under the water line as its main aim is to clean the poop that you can see before the next visitor uses the loo. Having said that, in many cases it will – but every poop is different!

If you’re not bothered about cleaning under the water line immediately, the next flush will usually clear stains away as they’re not in contact with the air, but you can also use hot water (from the tap) to increase the cleaning power of your Shiffter – just get closer to the water when you shifft.

If it’s something that really bothers you, there’s always the Shiffter which includes a stand with storage space for toilet cleaner or bleach. If you’re worried about underwater marks, squirt it down the loo and leave it. That’ll do the job! (By the way, if you ever leave bleach in your toilet, it’s always worth leaving the bottle on top of the seat so that the next person who uses the toilet knows that it’s there so that they can give it a flush before they sit down.)

Q: How many uses can I get from the Shiffter before refilling it from the tap

A: You’ll probably get about three to five cleans from a full Shiffter although sometimes you may need to use a little more water….we think you get what we mean! But even if you need to fill it up, it only takes a few seconds. It’s quick and clean to use. (Seen the Shiffter demo? That demo uses chocolate spread. Real poop cleans away much more easily!)

Q: How do I fill the Shiffter with water?

A: Simply unscrew the top and fill it from the tap. It should fit the vast majority of basins, unless they are tiny and the taps/faucets sit really low. All washbasins and tap positions vary but we’ve designed and sized the Shiffter to fit most.