As well as being a great product in its own right, the Shiffter also has significant environmental benefits over toilet brushes…
Save huge amounts of wasted water
Aside from reducing plastic waste from throwaway toilet brushes and reducing the use of bleach and toilet cleaner (see below), the Shiffter has the potential to reduce water usage in the UK by around 150 billion litres a year – not only saving water, but the energy that goes into processing it. How can this be achieved?
We’re all familiar with repeat flushing, when the flush hasn’t cleaned the toilet bowl properly. Sometimes you have to do this more than once and most of the time it’s in vain. But, if you can clean it using a small jet of water rather than repeat flushing with several litres of water – in millions of toilets at home, at work or in the leisure sector – it all adds up. Here’s the breakdown:
About 30% of water used in a home is used to flush the toilet (Source: Waterwise). Remember, this water is the same high-quality water that’s in our taps.
How much do we flush?
Here’s the maths:
There are 27.8 million households in the UK with an average household size of 2.4 people* Average number of 5 flushes per day per person✝ Average of 6 litres of water per flush ✝
*ONS figures ✝data from various sources
Multiplying the figures together shows that over 2 billion litres of water is flushed down the toilet every day in the UK. This equates to over 730 billion litres of water flushed every year.
If everyone in the UK flushed just once less each day, it would reduce water use by around 146 billion litres1 per year, or 38.6 billion US gallons.
1For reference, that’s about half the size of England’s largest lake, Lake Windermere, which has 300 billion litres of water and is 10.5 miles long, one mile wide and 220 feet deep – so it’s a pretty substantial amount of water.
The above are UK figures. If we extrapolate these to the US, with 128 million households and a household size of 3.23, if we all flushed once less a day, we’re looking at saving over 905 billion litres, or 239 billion gallons, of water each year.
The Shiffter significantly reduces the need to repeat flush.
Reducing throwaway plastics
Toilet brushes get pretty dirty. With some costing as little as £1, it’s easy to just throw them away and buy a new one. Even expensive toilet brushes come with replaceable heads, which can be thrown away and replaced cheaply.
As you’re using less bleach, you’ll be using fewer plastic bottles too.
The shiffter is designed to last for several years and will be made from recycled plastic which can then be recycled.
Use less toilet cleaner and bleach
Cleaning straight after you get up from the toilet using a Shiffter means that you won’t need to scrub the toilet with bleach or toilet cleaner so often. This will save you money and reduce the amount of chemicals that go into the sewage system.
Interestingly, this article by Lucy Siegle covers how chlorine bleach doesn’t necessary cause much of a problem for water systems, but “the real ethical issue centres around manufacture. Bleach is from the organochlorine family of chemicals, compounds rarely found in nature and which can take centuries to decompose.” So, whichever way you look at it, reducing the use of bleach is beneficial.
(And don’t forget, if you’re buying less bleach, that means fewer plastic bleach bottles.)
So you can see that the Shiffter has huge environmental benefits as well as being great for cleaning the toilet. But there’s more – we also want to give money to good causes.
Would you buy one? Click here to let us know. We’d really love your feedback.